Thus, it is clearer and faster than the Facebook app. Facebook messenger app is solely for messaging. It doesn't want to bog down its app with too many features. Facebook continually updates its features and can't fit them all into one app, hence, the splitting. Users get ore chance to tap on the app's icon.Īnother reason for the split is to declutter the Facebook app. So, splitting the messenger feature from the flagship app will improve engagement. The majority of the time we spend on our smartphones is on apps. The strategy behind the splitting is to dominate one's attention on their smartphone. First, apps are operated differently from the web version. If you want to avoid scrolling altogether, a search bar is made available at the bottom of your screen where you can just enter the person’s name.Why Is Facebook Splitting The Messenger Feature Into A Separate App?įacebook is splitting the messenger feature into a separate app for several reasons. Your friends are listed accordingly when you open this standalone app and you are just one click away from sending anyone a message. It also saves you from scrolling down for ages in an attempt to find a specific contact because a wider screen means that it is able to put more of your contacts on display. Facebook Messenger for Windows 7 also allows you to have a bigger screen and a better view, unlike the small and limited chat boxes that Facebook has in its website. Having a very straightforward interface lets users easily locate a contact and connect with them either through chat, voice calls, or video calls. Compared to using messenger through its social media site, having a totally separate Facebook Messenger rids you of all unnecessary distractions that are not really required when talking to someone online. It is an independent app that aims simply to give its users quick and easy access to their messages. There is no need for you to log in at the Facebook website in order to access Facebook Messenger for Windows 7. Having a straightforward messenger on your desktop screen will also surely boost your productivity. This social and communication tool is dedicated to making chat messaging easier and more convenient for its users. Mireia Fernandez Cristia Updated 4 years ago Instant Messagingįacebook Messenger for Windows 7 is an application that allows you to send messages instantly even without having to open Facebook itself.
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